Responsibilities
• Create detailed prompts and gold-standard advertising outputs such as ad copy sets, creative briefs, test plans, and performance analyses
• Evaluate and rank AI responses for strategic fit, persuasion, clarity, and practical usefulness
• Review outputs for brand fit, platform fit, and prompt adherence
• Identify issues in targeting logic, messaging hierarchy, offer framing, hooks, CTAs, compliance risk, and testing strategy
• Fact-check claims where needed and write model deliverables that demonstrate best practices
• Test AI outputs for inaccuracies, misleading claims, policy violations, and bias

Requirements
• Bachelor's degree or higher in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 5+ years of professional experience in advertising or performance marketing in agency or in-house settings
• Strong command of positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration
• Experience across channels such as Meta, Google Ads, YouTube, TikTok, LinkedIn, programmatic, or connected TV
• Strong understanding of CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics
• Ability to evaluate ad copy for clarity, differentiation, compliance, and platform policy fit
• Ability to write strong ad variations, creative briefs, landing page critiques, and testing roadmaps
• Minimum C1 English proficiency with excellent writing and editing skills
• Reliable and self-directed in a remote contractor workflow
• Prior experience in AI data training, creative QA, editorial review, or ad policy review is strongly preferred

How to Apply
Click "Apply" to be taken to the SME Careers application. Qualified candidates may be added to the expert network for future projects even if no immediate assignment is available.