Responsibilities
• Create detailed prompts and gold-standard brand and strategy outputs such as briefs, frameworks, messaging, and GTM plans
• Evaluate and rank AI responses for strategic rigor, clarity, brand alignment, and practical usefulness
• Review outputs for accuracy, clarity, brand fit, and prompt adherence
• Identify issues in customer insight, segmentation, messaging hierarchy, positioning logic, differentiation, competitive analysis, and GTM planning
• Fact-check claims where needed and write model deliverables that demonstrate sound strategic reasoning
• Test AI outputs for inaccuracies, hallucinated claims, bias, and brand-risk issues

Requirements
• Bachelor's degree or higher in Marketing, Business, Communications, Psychology, or a related field, or equivalent professional experience
• 5+ years of professional experience in brand strategy, product marketing, strategy consulting, or integrated marketing strategy
• Strong command of positioning and messaging, including value propositions, proof points, objections, narrative, and tone adaptation
• Ability to develop customer insights through research interpretation, personas, JTBD, and segmentation
• Strong strategic reasoning and ability to turn ambiguous goals into a clear strategy and prioritization
• Ability to evaluate and improve brand briefs, messaging hierarchies, campaign concepts, creative strategy, and GTM plans
• Minimum C1 English proficiency and strong attention to detail
• Reliable and self-directed in a remote contractor workflow
• Previous experience in AI data training, editorial QA, strategy operations, or content review is strongly preferred

How to Apply
Click "Apply" to be taken to the SME Careers application. Qualified candidates may be added to the expert network for future projects even if no immediate assignment is available.